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Katherine Jenkins' gorgeous picture on side of train highlights crossover appeal

Music News / Rosie Goude

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Katherine Jenkins' gorgeous picture on side of train highlights crossover appeal

  • Welsh lyric mezzo-soprano, singer and songwriter
  • Placed second on tv show "Dancing with the Stars"
  • Winner of Classic Brit Awards for Album of the Year (2006)
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Katherine Jenkins is known mostly to opera fans which is expected as she is a popular classical-crossover singer. However, a recent marketing campaign which had her picture on the side of trains traveling the Snowdon mountain railway route has increased her popularity and resulted in online publications such as the 'Independent' and some classical music fans on social media talking about the potential benefits of her being on the side of trains (The Independent - July 10).
 
 
She is a musical artist who could some people think could change the image of classical singers and bring needed attention to the arts scene. 
 
It is not even debatable that people, in particularly men will take notice of a large picture of a beautiful woman in a public setting and this was proven by the positive reaction of people who saw her on the side of the Snowdon train route. 
 
 
For fans of classical music and some entertainment journalists such as David Lister of The Independent she is potentially the dream brand ambassador for classical music. Many young people when they think of classical music the image of the singers is unfortunately, old and stodgy and while that is not accurate that is a stereotypical belief. 
 
Performers such as the gorgeous Katherine Jenkins turn this stereotype on its head as she is a jaw-dropping gorgeous classical-crossover singer who if her picture was on the side of some Tube trains in England or buses it is very likely that people would search her name on their mobile phones and smart tablets and this could increase interest in her and classical music.
 
Katherine Jenkins, a classical-crossover singer who some entertainment observers feel could help increase interest in classical music with her beautiful looks and sensational talent. 
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