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Claudia Schiffer makes savvy fashion mogul move with new Cashmere line

TV News / Danielle Wright

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Claudia Schiffer makes savvy fashion mogul move with new Cashmere line

  • German model and creative director
  • Appeared on more than 1000 magazine covers
  • Married to film director Matthew Vaughan
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Claudia Schiffer has been a major part of the fashion world for much of her adult life and even though she is no longer walking the runway she is still intimately involved as a fashion designer and her recent offering has some fashion observers noting it as a very savvy fashion 'mogul' move.
 
 
Her Cashmere sweater line has partnered with TSE to provide a luxury casual sweater line that targets the sweater and jeans crowd and as some style consultants have noted, targets busy women who don't want to have to think too much about what they are going to wear. 
 
Her clothing line which she describes as "exactly what I want to wear" seems to target modern women, in particular working mothers who want stylish and casual clothing (Style.com - February 12).
 
 
It is the 'target' group in addition to the stylish designs that have caught the attention of some fashion observers and has them believing that she is a fashion designer who should not be underestimated. The haute couture target fashion group is a very small group but the busy working woman who might have children and meetings to attend is a much larger group who values her clothing being very chic and yet able to be appropriate for multiple purposes. Someone like Claudia Schiffer who when modelling her sweaters looks like the gorgeous multi-tasking mother and thus connects with women.
 
Most women can relate to the importance of being able to quickly put on a sweater and some jeans and rush out the door to drop the kids off at school and then attend to some meetings during the winter and spring months or just go out and look stylish wearing a sweater and she is providing this option with some luxury as an added bonus.
 
Claudia Schiffer with her luxury Cashmere sweater line has the potential to sell to the stylish university student and to the modern working mom and that is a large and very desired target group which is something a fashion mogul would identify and pursue. Her fashion launch is the type made by someone who is not just 'dabbling' in the fashion design industry but has bigger but 'quiet' goals such as becoming a major 'player' in the fashion industry once again but not in front of the camera but behind the scenes as a designer. 
 
Claudia Schiffer is a fashion designer who should not be underestimated as illustrated by her impressive Cashmere luxury sweater line for TSE and is someone who will likely be heard from again with new offerings from her clothing line.
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