Singer Avril Lavigne finds herself in the midst of a media firestorm due to the video for her new song "Hello Kitty". The song has her dressed in a cupcake tutu, walking and dancing around Tokyo with four Asian backup dancers dressed in matching outfits. The response from critics about the video has been quick and harsh as many have denounced the video as racist. Noted companies such as Billboard magazine have labelled the video an embarrassment while Entertaiment Weekly stated that she "fetishized" Japanese culture.
The singer however has defended herself as she went to social media and tweeted how her being considered racist is basically the farthest thing from the truth as she spends half her time in Japan and she loves Japanese culture. She notes how she flew to Tokyo to shoot the video for her fans, with her Japanese label, Japanese choreographers and a Japanese director in Japan.
The song was allegedly written by her husband Chad Kroeger, the Nickleback frontman. Music insiders and the singer have noted that the video might be "eccentric" but the accusations of racist in her mind are laughable and ridiculous as she is someone who loves Japanese culture to such an extent that she sings part of the song in Japanese.
Those who know Avril Lavigne understand that she is an artist who is always trying to push the boundaries and she is someone who does not back down from a fight.
Music insiders in North America are wondering what move her Japanese label will make in terms of addressing the public reaction because Avril Lavigne is open about her love and respect of Japanese culture and she is the type of artist who does not take kindly to accusations of this sort and she will be looking to see what support she receives from her label.
Avril Lavigne in the midst of controversy is not a surprise nor is her response. This might be only the first salvo in a battle which will likely keep her in the media spotlight for some time.